Should I Highlight Lifestyle Features More Than Square Footage?

Square footage is measured — lifestyle is desired. In Jackson Hole, buyers aren’t purchasing just a home, but access to rivers, ski terrain, wildlife, and the Teton backdrop. A smaller property with view, design, and experience can outperform a larger one without them. Marketing should showcase how life feels there — morning alpenglow, river evenings, ski days and firelight — because in this market, lifestyle sells.